“If an individual can notice, remember, and replicate a logo with relative ease, then you’ve probably got a good one. Think about the Nike swoosh, Mcdonalds arches, and Adidas three stripes… If one is not able to replicate the logo, it’s a sign that it isn’t ‘structurally’ adequate for it to be stored in long-term memory, which can be caused by complexity or banality.” Medium
Logos Create Connection
Multiple properties featured on independent websites are all connected by a strong logo and navigation teases between sites. The parent site is the most highly developed site, with two independent projects connecting to the parent site.
Streams of Audience
Nonprofits characteristically serve multiple audiences: project participants, funders, support seekers and more. To keep audience, a site does best when organized by user needs, using terminology that distinguishes their search.
Nonprofits are introducing laboratory websites to educate students using compelling media. A local historical commission features links to online historical projects to inspire students and local residents. The site channels multiple generations through navigation and story previews.
Physician’s Life Beyond Hospital
A physician’s life is explored in depth - her committed service to others impacts many. Illustrating medical service work on an international scale is a key element in understanding the full picture of this professional’s ‘life beyond.’ When professional sites introduce meaningful biography, the subject’s narrative is compelling.
Orchid Expert Emerges
Developing a site for gardeners, one an orchid specialist, it was clear reviewing archives of orchids together that decades of working with plants produced colorful memories of humans and their response to botanicals!